Support Women's Menstruation Health
'Support Women's Menstruation Health’ is an application with product packaging design to help women understand their physiological status and nourishment level.
It integrates a Chinese medicine culture with women's menstrual cycle and can track menstruation and symptoms, recommend herbs, and purchase products. The product packaging design conveys knowledge and makes women more willing to approach and use Chinese medicine.
Background
Modern women usually ignore their health care due to heavy workloads. According to the traditional Chinese medicine cycle therapy, women’s menstrual cycle can be divided into 4 periods per month. Women should know their physiological status and how to nourish at each phase.
Taiwan has the culture of using Chinese medicine for nourishment but has few products that combine the concept of nourish with application on the market.
How can we help women track and record their menstrual cycle easily? How to assist them understand the relationship between Chinese medicine and physiological status, to comprehend the reason and purpose of Chinese medicine for nourishing at each phase to make them feel easy to use?
Interview
Chinese
doctors
2
67
Survey Participants
Brand Concept
Brand slogan: Improve health with Chinese medicine
Brand concept: Nurse your health and have a carefree life
Brand image: Natural, Healthy, Simple, Inherited and Clean
According to traditional Chinese medicine cycle therapy, the period cycle can be divided into four periods per month. In terms of visual design, different colors represent different phases, distinguished by yellow, light red, red, and deep red. This is the conclusion obtained with reference to the color analysis on the mood board and also shows the change of time.
Color
Logotype design
UI Design
The main important functions of the ‘Supports Women's Menstruation Health’ application are to recommend the treatment, convey knowledge of Chinese medicine, record and track menstrual cycle and symptoms and provide products to users.
Packaging Design
The structural design of the package embraces the concept of a calendar and time and expresses the relationship between time and body in conjunction with the change in the appearance of the plants. It varies in patterns and interests and is clean and bright. Ultimately, the purpose is to make women more willing to approach and use the product through the package design and promoting Chinese medicine culture in Taiwan.
